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You are here:  Homepage  >  equity  >  brand equity

Brand equity

FAQs
...for everyone? There are plenty of hypothetical, ethical or stylistic questions about whether knocking off original design is acceptable. But the bottom line is, knock-offs cheapen brand equity, steal profits from the rightful recipients and hurt the industry's integrity in the minds of consumers. There should be no place in the home furnishings... See #1.



Digital Signage Transforms In-Store Advertising
...few months after installing a test digital system, and a Nielsen Media Research study conducted on behalf of another retailer showed that in-store broadcast television builds brand equity, customer satisfaction and shopper loyalty. It also found that average ad recall for one retailer’s in-store system was 57 percent, compared to an industry... See #2.

About › History
For more than 30 years, Modagrafics has been recognized as an innovative provider of graphics and signage. Through our consultative approach to doing business, we offer a unique group of products and services that build brand equity for clients products and services, on their trucks and in their stores. See #3.

1: http://www.ffdi.org [c1253721]
2: http://www.sungraf.com [c1181261]
3: http://www.modagrafics.com [c1302003]

 





Copyright © 2004-2008 Actiosoft / Digital Business Media: compilation of news, articles, white papers and web references concerning brand equity.