Newly launched, Guiding Graphics is the first and only graphics consulting firm to cater specifically to architects, engineers, construction industries and their allied professions.
Aug 23, 2008
"A firm's image should be represented at the highest quality possible," said Shallon Gammon, President and CEO of Guiding Graphics. "Good graphic design is absolutely essential to powerful client presentations and deliverables." A/E/C companies may not be aware of the full potential a graphic design professional can offer. Visual presentations, said Gammon, need to fully communicate the company's capabilities to clients.
Guiding Graphics offers services to help architects, engineers, contractors, planners, landscape architects and interior designers assess their graphic design needs and develop an internal graphics team. Guiding Graphics hires and trains graphic designers using the industry terminology so that they can adapt and apply their design skills effectively, said Gammon.
"An exceptional graphic presentation is essential in portraying the quality of our firm, the client, the project, and the opportunity," said Howard Kozloff, Director of Operations at Hart Howerton, an international planning and design firm, for whom Gammon established an internal graphic design department eight years ago. "A large part of our business involves visual representation to convey ideas to our clients. In some cases, clients are not accustomed to thinking visually," said Kozloff. "We need to overcome this so that our ideas are not lost in translation."
Having its own team of graphic designers has increased Hart Howerton's business, client relations and profits. The firm regularly receives and fulfills additional client requests for graphic design items such as logos and marketing books. An internal graphic designer produces quality, powerful and consistent presentations which continue to please clients and advance Hart Howerton's respected image in the market place.
"The potential impact of hiring a graphic designer would be a more streamlined production of deliverables, increased profits and, most importantly, satisfied clients," said Gammon.
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